Alternative Apparel 's Star-Studded Opening in Venice, CA and Special Sale

Pictured: Alternative's CCO Greg Alterman, and friend with actress Joy Bryant of Parenthood (photo: M. Hall)
 The recent opening of the Alternative Apparel store on Abbot Kinney in Venice was star-studded. Pictured above are actress Joy Bryant (on the right) from the TV show Parenthood, with Alternative's Greg Alterman (Alternative Founder and Chief Creative Officer.) Joy was wearing