Columbus Day: A Sales Round-Up

Today is Columbus Day.  The day we commemorate Christopher Columbus discovering the new world.  You know, that guy Columbus. He sailed over to the "new world" on three ships the Nina, the Pinta and the Santa Maria.  As far as I know, we wasn't carrying any sale fliers or coupons for specials at the mall.   Yet, in the US today retailers are naming special sales after the explorer.  I don't know