eBay's Derek Lam Collection Now on Sale online and via iPhone App

Derek Lam's collection for eBay is now on sale at eBay, and eBay is pushing hard to get consumers to hit the "buy it now" button.  Adding to all the press and hype on the collection, eBay has launched a new mobile app for the iPhone to lure consumers in.  Will it work? I don't know.  The Lam collection looks good, but most pieces are just under $300.00, which to me at least, is a bit high.