Gap Debuts Flash Sales with Special Trenchcoat Offer Today

Photo: Gap soft trench coat and Flashion item for March 5. Credit: Gap
Gap has come up with a new marketing gimmick to compete with all the online sample sale sites (think Gilt Groupe, Ideeli, MyNines, etc.) called "Flashion" (that's Flash+ Fashion) sales.   The sales are being promoted via the Gap Facebook pages as special limited time sales.  It's certainly an interesting use of social media